Measuring ROI on AI workflow automation

Automation projects get approved when finance can see the math. Start with one painful handoff, measure baseline, then automate only the steps with clear inputs and outputs.

Baseline before build

Track minutes per ticket, rework rate, and SLA breaches for two weeks. Without a baseline, ROI conversations stay subjective.

Pick high-leverage workflows

Lead routing, CRM enrichment, support triage, and reporting pipelines usually return value in under six weeks when data is structured.

Governance from day one

Log prompts, model versions, and human override paths. You need auditability when customer-facing decisions are involved.